Sunday, 5 September 2021

12 Best Reasons Why Digital Marketing Can Help You Grow Your Business

   


With the change and evolution of modern technologies,
 small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

The Infographic:

1. Because Digital Marketing Levels the Online Playing Field

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.

social media and email delivery lower average CPLs 

3. Because Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

 

Top Priorities for Digital Marketers in 2013 

 There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.

social media and search above average lead conversion 

4. Because Digital Marketing Helps Generate Better Revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.

5. Because Digital Marketing Facilitates Interaction with Targeted Audiences

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.

 real time marketing stats

Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.

6. Because Digital Marketing Caters to the Mobile Consumer

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

7. Because Digital Marketing Builds Brand Reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

8. Because Digital Marketing Provides better ROI for Your Marketing Investments

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.

Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.

9. Because Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.

10. Because Digital Marketing Entices People to Take Favorable Action

While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.

Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.

11. Because Digital Marketing Makes You Ready for the Internet of Things

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.

12. Because Digital Marketing Ensures Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.

Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your  business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.

Best digital marketing agency in Nigeria - Ocubedigital

Best advertising agencies in ikeja - Ocubedigital, 

Best digital marketing agency in Abuja - Ocubedigital, 

Best digital marketing agency in Lagos - Ocubedigital

https://www.ocubedigital.com/advertising-agencies-ikeja-lekki-lagos-island/

https://www.ocubedigital.com/digital-marketing-agency-in-abuja/

https://www.ocubedigital.com/digital-marketing-agency-in-lagos/

https://www.ocubedigital.com/


Lagos digital marketing agency Lagos advertising agency

79 comments:

  1. Blog Commenting is something that helps to get quality backlinks for your website. There are various websites that boost the traffic of your website. It is also a nice platform to connect with your audiences.Busy enterprise edition

    ReplyDelete
  2. Thank you for this valuable post it was very helpful. I really appreciate your effort. please keep us update. sharetipsinfo is a one-stop solution for all your share market needs. Get Paid Stock Market Tips trial for sure shot profit. All live Share Market Tips and stock tips are highly accurate backed by proper research.

    ReplyDelete
  3. Fine-organics is the USA leading and a significant player in the Manufacture, Export, Supply of Menthol Crystals and its allied products. Menthol Crystals Exporters in USA can offer Natural Menthol Crystals, Peppermint Oils, Purest Form of the Derivatives and Constituents of Mentha Oil and several Indian Essential Oils at very affordable prices with impeccable quality and matchless services. We wish to build a symbiotic business relationship for climbing new horizons.

    ReplyDelete
  4. thank you so much . https://startupindias.com/

    ReplyDelete
  5. ;hahr Bar freight carrier of the city, which is a part of Transport Company and intercity freight and is located

    ReplyDelete
  6. Appreciation you is a wonderful thing. I Like your blog.
    I'm really impressed with your writing skills. Thanks for Moderation.
    Folder Lock Crack
    EFT Dongle Crack
    NCK Dongle Crack
    SoliCall Pro Crack

    ReplyDelete
  7. hahr Bar freight carrier of the city, which is a part of Transport Company and intercity freight and is located

    ReplyDelete
  8. hahr Bar freight ofthe city which is a part of Transport Company and intercity freight and is located in

    ReplyDelete
  9. good information. https://startupindias.com/

    ReplyDelete
  10. We absolutely loved reading this! Keyrooms Provide Online Hotel Booking in India & get 50% Discounts on Online booking from best hotel booking website. Book Luxury Hotels, Budget Hotels, Cheap hotels, Couple friendly Hotels from leading online hotel booking websites.

    Budget Hotels in Faridabad, Best Hotels in New Delhi,Best Hotels in Gurgaon, Best Hotels in Noida,Best Hotels in Ghaziabad, Best Hotels in Vrindavan, Best Hotels in Delhi NCR, Best Hotels in Mathura

    ReplyDelete
  11. We are currently hiring for part time Online Data Entry Jobs.You can also apply for online work from data entry jobs. Just fill the form for data entry jobs from home, given on website and we will reach to you soon.
    We pay on time as per your plan, there are lots of plans mentioned in website, so go to website and select your plan as per your comfortability, for any query, you can reach out to us directly. We are always here to help you out for Online Jobs From Home. For more, click here:




    Website: http://dataentrysjob.com/
    Instagram id:@dataentrysjobs
    Email id:support@dataentrysjob.com



    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. Hello Friends,
    If Your Are Worrying About Your Future Job.
    Then, Don't Worry LOOKING ROR JOB Is Here To Solve Your Job Problems.
    So, Hurry And Visit Best Job Portal.

    For Daily Update's - https://www.linkedin.com/company/lookingforjobs/

    ReplyDelete
  14. Hello Friends,
    A Golden opportunity for jobs Searchers.
    India's best Looking For Jobs Website is here.So ,please visit this Website and Search your Dream Jobs.
    please visit - https://lookingforjob.co/

    ReplyDelete
  15. Best website for getting screenshots from youtube video is youtubetoimages

    ReplyDelete
  16. Thank you for nice information. pls visit mine :)
    here
    here

    ReplyDelete
  17. Thank you for nice information 😊
    Visit Mywebsite
    https://uhamka.ac.id/

    ReplyDelete
  18. Our company, fine-organics, has stood for its paramount quality, 100%purity, natural ways of procuring products, timely delivery, all this within a reasonable price range.This focus of ours has helped us become one of the trusted platforms for Natural Mint Products supplier In the USA. We offer a wide range of Natural mint products such as Mentha Oil, Menthol Powder, melted menthol, liquid menthol, Menthol Crystals, etc. which is nothing less than the best.

    ReplyDelete
  19. R Epichlorohydrin (51594-55-0) are an integral part of Agex portfolio.R Epichlorohydrin (51594-55-0) manufacturer USA always meets highest quality and technical standards. With a legacy of over a decade in R Epichlorohydrin chemistry, Agex pharma stands strong in this markets segment. We leverage our competencies in R Epichlorohydrin products through product innovation and customer partnerships in diverse end-use markets.The facility has multipurpose plants, a state-of-the-art R&D facility and a Pilot plant for scale-up.The unmatched quality of our products has made us one of the eminent S-Epichlorohydrin Manufacturers in India and we are dedicated to maintain that position.

    ReplyDelete
  20. As per the B-School, EPGDIB is a special program that is based on a scientific approach to business decision-making in the international business environment which is quite competitive as well as dynamic these days. International Business Post-Graduate Diploma Course in IIFT provides the students with a much-needed opportunity for middle and senior-level executives to update and upgrade their management skills. Student is awarded the Post Graduate Diploma on successful completion of evaluation process.

    ReplyDelete
  21. this is the one i am searching in google to read, if you wish to expensive perfume check our website. we are the best perfumes seller and manufacturer in UAE.

    ReplyDelete
  22. Pelatihan Training K3 PT. Ayana Duta Mandiri
    www.bumisembako.co.id www.ayanadutamandiri.co.id

    #trainingk3
    #pelatihank3

    ReplyDelete
  23. Thanks for Sharing such an amazing article. Keep working... Your Site is very nice, and it's very helping us.. this post is unique and interesting, thank you for sharing this awesome information
    keo xit hong vitatree
    kirdland vitamins
    Collagen youtheory

    ReplyDelete
  24. Thank you for nice information 😊
    Visit Mywebsite :
    Visit us

    ReplyDelete
  25. I need to to thank you for this wonderful
    post!! I definitely enjoyed every little bit of it.
    I have you saved as a favorite to check out new stuff you post?
    facscience
    facscience

    ReplyDelete
  26. I found your blog and it was really useful as well as informative thanks for sharing such an article with us. We also provide services related to ISO REGISTRATION.

    iso registration

    iso certification

    <a href="https://isoregistrar.org”>iso registration online</a>

    ReplyDelete

  27. fcs ration card list is the most popular website in uttar pradesh govt
    HDFC Credit Card
    is the best credit card in world

    ReplyDelete
  28. Beyond Compare Crack is a powerful Windows program that integrates directory and file comparison functions into a single package.Beyond Compare License Key is a tool for comparing different objects. For more very helppful Prezi , Ammyy Admin , Free Visit our HomePage
    reflector-crack-license-key

    ReplyDelete
  29. WinEdt Crack is a shareware Unicode editor and shell for Microsoft Windows. It is primarily used for the creation of TeX documents, but can also be used to edit HTML or any other type of text file. It can be configured to run as a front-end for a variety of TeX systems, including MiKTeX, fpTeX and TeX Live. WinEdt Registration Code Reflector License Key ----For MOre VISIT here

    ReplyDelete
  30. UVI Workstation Crack is a multi-timbral instrument that provides unlimited parts, integrated effects, live performance features, and a smooth real-time workflow. Thus, UVI Workstation is a multi-timbral virtual instrument with endless parts, implicit effects, live execution utility, and a natural constant working process. Also, UVI Workstation Torrent is a completely free multitimbral instrument with coordinated effects and arpeggiator, boundless parts, live execution characteristics, and a smooth continuous work method. So, UVI Workstation is an established, proven, and trusted industry staple with more than 15 years of engine improvement. Reflector Free Download ...WeBpaGe

    ReplyDelete
  31. SitarganjTv
    @SitarganjTv – Twitter
    सितारगंज टी वी आपकी अपनी आवाज !
    उत्तराखंड का तेजी से बढ़ता हुआ सोशल मीडिया चैंनल
    https://sitarganjtv.com/

    ReplyDelete
  32. This comment has been removed by the author.

    ReplyDelete
  33. Really Nice Information It's Very Helpful Thanks for sharing such an informative post.
    https://www.vyaparinfo.com/looking-for-bulk-buyers-in-india/
    https://www.vyaparinfo.com/looking-for-distributors/
    https://www.vyaparinfo.com/manufacturer/

    ReplyDelete
  34. This comment has been removed by the author.

    ReplyDelete
  35. This comment has been removed by the author.

    ReplyDelete

  36. I must testify that your article is out standing.most of the articles I come across these days do not really provide anything that attracts others as yours, but believe me the way you interact is literally awesome I do respect that so much. I will instantly get your link and stay informed of any updates you make and as well take the advantage to share some vital information regarding the different steps which can be use to identify a Fake Canadian Passport or Real Canadian passport you just click on the link and follow the process,I will also take the advantage to ask for your permission to join our TELEGRAM GROUP

    ReplyDelete
  37. Great information thanks for sharing this valuable information keep growing up
    Saradin Daily Bangla Newspaper

    ReplyDelete
  38. Official download apk mega888 new version 2021-2022. Support android and ios device, free service and maintanance.
    mega888
    mega888
    mega888 new version

    ReplyDelete
  39. This comment has been removed by the author.

    ReplyDelete
  40. THANK FOR NICE INFORMATION, VISIT OUR WEBSITE : HERE

    ReplyDelete
  41. https://innovative-localmarketing.blogspot.com/2021/09/12-best-reasons-why-digital-marketing.html?showComment=1638435676033#c2747368694153769208

    ReplyDelete
  42. Thank you for nice information please visit our website
    Jurnal Teknik

    ReplyDelete
  43. Thanks for nice information
    Dont forget to visit our site

    ReplyDelete

List of duties an SEO agency performs

      If you’re looking to hire an SEO firm you want to know real details before you shell out several thousand dollars per month. But it’s ...